THE BRIEF
To build the Tiger White brand equity in support to cement Tiger’s brand leadership as the #1 beer and innovative brand in Malaysia. Continue to promote trial by educating consumers on Tiger White attributes as wheat beer (smooth, flavorful, aromatic) and product proposition (Asia’s Wheat Beer) through the new ‘Uncage’ innovation platform and structure.
THE IDEA : A TASTE THAT ELEVATES
A taste that elevates – the creative line that encapsulates the essence of Tiger White. The distinctive taste and unique flavour of Tiger White communicated through a series of detailed visual galore.
Client : Tiger – Heineken Malaysia Berhad
Year : 2017
Tiger White contest Hong Kong experience Grand Prize
