THE CHALLENGE
Working in advertising can take its toll, with the late nights, insatiable clients and never-ending routines. As a result, what used to be passion becomes a chore.
THE IDEA : ADPOTHECARY
To help people survive the ups and downs of agency life, we created Adpothecary, an online shop of advertising miracles and remedies. With placebo products like Brain Laxative, Mood Mist and Client Boo-Boo’s QuikHeal, people could tackle their everyday problems in a more light-hearted manner, yet realise that the ‘secret’ to survival was already in them.
Client : M&C Saatchi-i
Year 2014
