THE BRIEF
M&C Saatchi KL is looking for an impactful CSR cause to represents the agency’s believes and also benefits the nation. This is an open brief to pitch for any cause and ideas to execute as the agency’s CSR campaign of 2014.
THE IDEA : KINDNESS PROJECT
While acts of kindness is essential for every community and a part of our human nature, many people hold back because of fear or because of their “make it on your own” mentality. Our mission is to create a culture of kindness in Malaysia by encouraging little acts of kindness that slowly break down these barriers. We want Malaysia to be the friendliest and most charitable nation to commit a Random Acts of Kindness.
Client : M&C Saatchi KL
Year : 2014