THE BRIEF
HMB will be host to another round of Passport International Beerfest that gives drinkers a chance to explore and discover a plethora of international beer-drinking experiences globally.
THE IDEA : THE PASSPORT TO GLOBAL EXPERIENCES
To kick things off, we want to start with something that’s immersive. Create an experience that will ensure footfall towards Heineken Malaysia outlets and also create news-worthy moments for both consumers and media. We want to drive all of the month’s news on beer towards our brand and not our competitor’s. While others are bringing Germany to Malaysia, we are bringing the WORLD to Malaysia.
Client : Heineken Malaysia Berhad
Year : 2016
