THE BRIEF :
An initiative digital brand film piece in conjunction with Merdeka/Malaysia Day celebration in line with 2018 brand proposition – We Are More . This initiative was also inspired by the drive of Malaysians’ togetherness during the 14th Malaysian general election.
THE IDEA : MALAYSIAN, WHAT IS OUR NUMBER
We want to celebrate the Merdeka with a new Malaysia by capturing opinions and experiences of Malaysian during GE-14. Through this film we portray how all Malaysians is represented by a number that stand by them during GE-14 that is not their age but rather a number that represents their sacrifice during GE-14. This film is a tribute to all who made the new Malaysia a new hope and reality.
Client : Fonterra Malaysia
Year : 2018
