THE BRIEF
Teach for Malaysia needed a recruitment campaign to inspire future graduates to sign up for its Fellowship Programme – a two-year leadership programme that allows them to be placed at high-need schools as teachers to empower students through education.
THE IDEA : #STORYWORTHTELLING
One of our deepest fears is living a life with nothing to show for. We desire to be remembered for the change and impact we make on people’s lives. We tapped into this sense of urgency and came up with #StoryWorthTelling, a recruitment campaign designed to stir the need in future graduates to make their lives a story worth telling by joining the Teach for Malaysia Fellowship Programme. During the two-year programme, Fellows will have the opportunity to encounter students from different backgrounds and gain life-changing experiences.
Client : Teach For Malaysia
Year : 2017
Awards : Bronze Effies Malaysia
