THE BRIEF
In conjunction with the release of the final Star Wars film of the trilogy, Coca-cola is partnering 7-11 to release limited edition Coke Zero Star Wars bottle with lit up lightsaber in Singapore. A social activation is needed to boost the hype and sales of these limited edition collectible bottles.
THE IDEA
Riding on the hype of Star Wars fans towards the release of the final film and Coca-cola’s large social fanbase, we create a social activation Galactic Hunt for the heavily sought after collectible limited edition bottles.
Using Instagram and Facebook, we release 5 riddles and clues everyday for 3 weekends allowing fans to guess the location and hunt for the limited edition bottles before it’s all sold out.
Client : The Coca-Cola Company
Year : 2019
Location : Singapore
