THE PRODUCT
Safi, Malaysia’s No. 1 Halal brand offers a comprehensive range of bodycare products beyond skincare catering to the behavioral needs of modern muslim women in their modest garbs and provide antibacterial protection for their family.
THE CREATIVE
We’re driving brand and product talkability on social media by deeply connecting with our target audience by speaking their lingo and deploying catchy social catchphrases that encourage sharing and conversation.
Client : Wipro Unza
Year : 2021-2025
Location : Malaysia
