THE BRIEF
Safi is hosting their biggest fair, giving back to smart Safi shoppers with the biggest value deals and rewarding them in the biggest, most extravagant, mega bonanza way ever.
THE CREATIVE
Safi teamed up with local celebrity Ain Edruce to deliver their most extravagant Vaganza yet. This collaboration not only offered a unique ASB savings prize to encourage smart shopping as an investment but also leveraged Ain Edruce’s massive TikTok influence. The catchy Safi Vaganza jingle quickly went viral, inspiring widespread singalongs and user-generated content showcasing Safi fair hauls.
The immense success of the Safi Vaganza campaign, particularly in boosting sales, has cemented its place as an annual affair, evolving into a celebrated tradition for smart shoppers.
Client : Wipro Unza
Year : 2023 – 2024
Location : Malaysia
