THE BRIEF :
Tena wants to communicate the importance of the relationship of a caregiver and the sufferer of incontinence, at the same time educate about dealing with incontinence through their brand film and series of educational postings.
THE IDEA : SENTIASA DENGANMU, MAK ABAH
We want to trigger children and caregivers with senior adult family members to be more observant and caring when dealing with issue of incontinence. For this brand film we want to tug the heartstrings of viewers to be more attentive about their parents. At the same time we also want incontinence sufferer who view this film to not be afraid about facing incontinence alone.
Client : Tena
Year : 2018