THE BRIEF
Libresse wants to get the occasional panty liner users to increase frequency of usage and build a habitual need of panty liners. Libresse also want to create talkability out of this campaign focusing purely on the digital and social platform.
THE IDEA : PANTIES & LINERS WE FIT TOGETHER
We want to amplify the real need for panty liner by highlighting a pain point rarely seen in liner ads and campaigns. We also want to break away from the non tangible communications used by competitor brands and hit the nail with tangible benefit everyone can see and relate to.
We made both panty and liners individual characters and did 3 episode of digital films about their friendship blossoming and learn to rely on each other in their daily life.
Client : Libresse
Year : 2019
