THE BRIEF
Anmum launches a new product variant – Anmum Essential with Kurma. This launch targets specifically the muslim mothersand communicate with them emotionally and fucntionally about the nutritious value of Kurma.
THE IDEA : BELAIAN TANGANMU, INILAH RESTUKU
Kurma is one of the main food to start the sunnah way of life. The campaign’s main communication is a digital film to call out to all Muslim mums, inspiring them to start their littles ones young on the good way of life that is Sunnah.
The creative expression to life is narrated in the voice of a Muslim mum as she expresses her inner thoughts and hopes to her little one.
Client : Anmum
Year : 2018