THE BRIEF
To create a strong introductory campaign for Anlene’s new variant – Anlene Coffee, marketed as the healthier alternative to instant coffee made with real milk, real coffee and contains added nutrients.
THE IDEA : MILK WITH A KICK
Kick refers to the coffee kick, that jolt of energy which one gets from the Anlene nutrition bundle, ‘kick’ also means more zest, more pep, more pizzazz, more edge. With this campaign, we want to portray Anlene Coffee as the milk brings out that kick in one’s personality! We want to elevate Anlene Coffee into something more aspirational, we shifted the functional benefit of more kick to an emotional one.
Client : Fonterra Malaysia
Year : 2018
