THE BRIEF
LUX wants to encourage women of all types to embrace their multidimensional-self and building it around their latest fragrance product – LUX Magical Spell.
THE IDEA
A Lux lady imbues sophistication and elegance. Beneath her dazzling persona are layers of her wide range of roles. This idea proves that there is more to a woman than just what you can see. A Lux Lady is always confident of how she brings herself. She sees her life as the result of her own creation. Just like how Lux Magical Spell was finely handcrafted by a woman.
Client : Unilever
Year : 2017
