THE BRIEF
Safi wants Malaysian Malay women to celebrate Raya in glitz and glamour, feeling confident and looking their best with Safi Raya Supa Vass.
THE CREATIVE
Safi Raya Vass presents a musical titled “Jodoh Syafideralla” combining drama, music, beauty and romance – featuring a stellar cast of celebrities such as ongoing Safi ambassador Aniq Suhair, local celebrity Kilafairy, and upcoming content creator Sofea Shaheera who is well known amongst Gen Z’s.
Client : Wipro Unza
Year : 2023
Location : Malaysia
