THE CREATIVE
We launched Scentify with a bold and dramatic visual and audio approach, designed to immediately capture attention and shatter the sterile perception often associated with the fabric freshener category.
Leveraging its inherent fragrance, Scentify was positioned as far more than just a fabric freshener. We broadened its perceived functionality, demonstrating how it could elevate daily life in unexpected ways. This was showcased at our on-ground launch event, where we offered immersive product sampling. The highlight was breaking Malaysia’s record for “Most Clothes Ironed in a Day,” achieved by uniquely using Scentify as an extraordinary pre-ironing mist.
