THE BRIEF We undertook the development of a creative material toolkit for PediaSure 3+ and PediaSure Plus, ensuring its full compliance and relevance across all unique APAC market regulations. A core component of this initiative included developing digital and social assets to launch the PediaSure Growth Diary, an innovative AR web app enabling parents to easily monitor their child’s growth.
Client : Abbotts Singapore Year : 2022 Location : APAC