THE PRODUCT
Safi is a leading Halal-certified skincare brand in Malaysia with world-class R&D facility dedicated to pioneering Halal skincare science providing high-quality skincare that aligns perfectly with Islamic values.
THE BRAND MISSION
Safi Skincare stands by its heritage beginnings and continues to innovate to empower modern Muslim women and men to embrace their natural beauty.
THE CHALLENGE
Young, modern Muslim women struggle to connect with the Safi brand, perceiving it as a heritage brand that lacks the urban and international appeal of its competitors. They find Safi’s current brand communication out of sync with their contemporary lifestyles and preferences.
THE CREATIVE
We actively refresh Safi Skincare’s brand communications to forge a stronger bond with our younger target audience. Through elevated visuals, a refined tone, dynamic and results-driven brand activations, and strategic KOL collaborations, ensuring Safi remains highly relevant and truly stands out against competitors.
Client : Wipro Unza
Year : 2021-2025
Location : Malaysia
