THE BRIEF Listerine aims to reclaim market share, championing oral care awareness during Chinese New Year by leveraging deeply relatable cultural insights, ensuring our message genuinely connects with consumers.
THE INSIGHT Why break the bank on feng shui ornaments to gain more luck during Chinese New Year? Good luck and prosperity comes stronger from genuine well wishes from our mouth.
THE CREATIVE With times being as tough as they are, let’s give people something to look forward to and focus on providing luck and joy in this festive period. While we previously taught people how to “Swish Away Suay”, this year why not get straight to the point and give them luck from the get-go!
Client : Kenvue / Listerine Year : 2025 Location : Singapore & Malaysia
PR Media Kit with sample products and CNY greetings scroll in partnership with Chinese calligraphy artist Jun Le fontWashroom takeover for sampling with campaign messaging.
