THE BRIEF
Develop a differentiated regional toolkit for Mister Potato Sweet Potato crisps targeted to key markets: Taiwan, Philippines and Vietnam.
THE IDEA : IT’S PURPLELICIOUS
Based on the unique colour of the product, which is what makes it intriguing, we want to make it the heart of our communication. We want to create a campaign that focuses heavily on the colour purple while highlighting the sweet taste that only a purple sweet potato can deliver.
Client : MAMEE
Year : 2016
