THE BRIEF :
Create a campaign to launch MAMEE’s new product MAMEE BISKIDZ a biscuit snack with DHA.
THE CHALLENGE :
Snacks is loved by children but not by parents. When MAMEE, a well known snacks brand released a biscuit snack, we foresee a challenge to convince parents that MAMEE BISKIDZ is a healthy biscuit snacks containing vitamins and DHA. The campaign have to be enticing to children and at the same time informative to parents.
THE IDEA : KUASAI IMAMEEGINASI
This campaign is designed to spark imagination among children to creatively solve problems and go through a mundane day. We bring Malaysia’s top animation Ejen Ali and MAMEE Monster together for an action packed TVC spot. We also expanded Kuasai iMAMEEginasi further by creating a series of educational PSA spots to be aired during kids time belt ensuring maximum exposure.
Client : MAMEE
Year : 2016
Animation : Wau Animation
