THE BRIEF
ENO Malaysia aims to launch a local campaign for Chinese New Year targeting local Malaysian Chinese and breaks away from the materials of regional toolkit.
THE IDEA : DON’T EMO JUST ENO.
We want ENO to clearly be the aid that people need during troubled times when they’re eating. However, instead of just communicating directly what Eno does, which a lot of people are aware of, we need to find a way that can grab one’s attention as there will be a lot of other brands shouting out promos with campaigns on ground and also online.
Inspired by 60s and 70s Chinese love song singers with a cheesy yet emotional photography art direction we created retro Chinese melodic song and a music video to enhance the messaging of this campaign.
Client : GSK Malaysia
Year : 2017
