THE BRIEF
Strengthen Anchor’s position as the leader in the lower mainstream and increase penetration for Anchor among 18-29 year olds through a distinctive and relevant presence. Give meaning to Anchor as a brand beyond a value beer / commodity. Alleviate tension between our two primary archetypes; Regular and Explorer.
THE IDEA : STAY REAL, STAY ANCHORED
This is to give Anchor a rebirth instead of a reinvention and offer something other brands often don’t – WE WALK THE TALK and invite drinkers to walk with us. We want to make real moments happen by providing drinkers with everything they need to stay real, stay anchored. We want people to know that no matter what, with Anchor, they can always keep it real.
Client : Heineken Malaysia Berhad
Year : 2017
Beer BnB, Beer house party delivery.